Messaging is a powerful skill set for nonprofit staff, boards and volunteers. If we want community members to engage in our mission, volunteers to serve, and donors to increase giving, we must first give them more. Strategic messaging has the power to motivate people into action. As fundraisers, it can be really easy to develop "asking tunnel vision." But at the end of the day, we are asking other people to volunteer time or part with their hard-earned money. How do we pair direct mail opportunities and best practices with a powerful message to build organizational capacity and stability?
This webinar offers simple strategies and best practices for engaging recipients of direct mail to open doors and generate support. By focusing on impact, value of a dollar, and follow-up reporting, you will be able to connect with a donor, emotionally, mentally and intellectually.