Lunch & Learn - Four Square Merchant Platform 3-23-11

For merchants and other venue owners, Foursquare offers a free set of tools to help you attract new customers and keep your best ones coming back.  Lee Yount with Catawba County IT is the presenter for the Foursquare Merchant Platform.

Whether you're a national chain, a mom-and-pop shop, or anywhere in between, you can attract new customers or reward your most loyal ones by offering Foursquare Specials - mobile coupons, prizes or discounts - which are presented to users when they check in at or near your venue. Specials create extra enticement to get customers to stop by - think 20% off a meal, a free dessert, or even a reserved parking spot for your most loyal customers. Specials can be tailored to fit your needs, whether it's a unique discount for first-time customers or rewards for the 10th visit.  In addition to driving business through specials, signing up for Foursquare's Free Merchant Platform allows you access to your Venue Stats dashboard, allowing you to track your customer foot traffic over time.