PRIME of Life Senior Expo 2013 8-27-13

Market your business to the baby boomers at the 2013 PRIME of Life Senior Expo!  This demographic, the largest in modern history, is an essential part of your business.

America's 78 million baby boomers comprise 28 percent of the population but carry more than 50% of the purchasing power.  This number ranges from $2.1 trillion to $2.3 trillion.  Unlike younger consumers, they're not interested in spending money on the latest trends but instead purchasing goods and services to enhance their health conscience lifestyles.

The rise in the number of our older population has an impact on the demand for several types of consumer goods and services, such as health care, health-related products, travel, and entertainment.  Those 55 and older account for the fastest growing segment of the Hickory Metro Region's population according to the 2010 Census Report compiled by the Western Piedmont Council of governments in August of 2011.  The senior market sector must be a priority as we plan for the success and growth of our region in the next decade.  Careful consideration for this growing demographic will position and prepare us for positive results when caring for our aging population.

Showcase your goods and services at the 2013 PRIME of Life Expo!

When you register, list your thee booth choices in the comments section.  We cannot promise, but will do our best to accommodate one of those choices.  Click here to view map.