PRIME of Life Senior Expo 2015 8-25-15

What is the Prime of Life Senior Expo 2015?
Don't miss this opportunity to showcase your goods and services to more that 2,000 seniors and caregivers n the area.

America's 78 million baby boomers comprise 28 percent of the population but carry more than 50% of the purchasing power.  This number ranges from $2.1 trillion to $2.3 trillion.  Unlike younger consumers, they're not interested in spending money on the latest trends but instead purchasing goods and services to enhance their health conscience lifestyles.

The rise in the number of our older population has an impact on the demand for several types of consumer goods and services, such as health care, health-related products, travel, and entertainment.  Those 55 and older account for the fastest growing segment of the Hickory Metro Region's population according to the 2010 Census Report compiled by the Western Piedmont Council of governments in August of 2011.  The senior market sector must be a priority as we plan for the success and growth of our region in the next decade.  Careful consideration for this growing demographic will position and prepare us for positive results when caring for our aging population.

What is Prime of Life Magazine?
The magazine will feature a wide variety of articles on different types of senior services and agencies for seniors, articles on the differences in those agencies, as well as listings of agencies.  Showcase your business or service:
 - 15,000 copies will be distributed in Hickory Daily Record in August
 - 5,000 additional copies will be printed & distributed