SCORE hosts Identifying your prospective customers and keeping them 1-25-2021

This LIVE Stream is part 3 of 4 in the Marketing and Technology Series. All presentations in this series are FREE and once registering, you will receive the Zoom link information for all four LIVE Streams.

This free LIVE Stream presentation will introduce you to the various ways you can develop an effective and meaningful prospective customer profile for either your existing or conceptual business. This process involves understanding WHO your customers are and WHY they should be attracted to your business. You will learn how to create social media avatars to your customer personae Included is how you can create an ongoing and affordable customer research program that will allow you to effectively grow your business.